Ecoluxury Travel with Leading Hotels of the World
Friday, June 1, 2007
Leading Hotels of the World now has a new website to match its new initiative: www.lhwgreen.com. The purpose? To contribute to sustainable travel initiatives via contributions to Sustainable Tourism International. When guests book stays at LHW hotels through the LHWGreen website – or mention the program when booking by phone – LHW will contribute money to offset the carbon emissions of visitors to member hotels.
Of course, the whole carbon offset thing is coming under scrutiny, with some skeptics noting that it provides travelers with the false sense that they’re really solving a problem when what needs to change is the behavior that leaves the Sasquatch footprint in the first place. If you’re a traveler really looking to make a difference, this easy solution may not be a complete answer for you: after all, the hoteliers themselves may or may not be indulging in more conscientious behavior, so you could be just “behaving badly” and paying a guilt fee. But since LHW plans to use the program to gauge the true “activist” tendencies and concerns of their guests, it may be a good way to let member luxury hoteliers know that the environment is indeed a concern, even to those of us who prefer a bit more “luxe” with our “eco”. And if that results in a more comprehensive program and more “green” policies on the part of the member hotels, that would be a good thing all around.
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